Resume

TOOLS

Office, InDesign, Adobe Photoshop, Buffer, Sprinklr, Asana, WordPress, email marketing software, web content management, web analytics, photography/video

EDUCATION

Master of Arts in Communication
The University of Alabama
August 2013

B.A. in English
Presbyterian College
May 2010

EXPERIENCE

Social Media Manager, The University of Alabama at Birmingham, April 2017 – present

• Manage and develop written and visual content for UAB’s social media channels
• Collaborate with faculty, staff, and students to promote UAB and engage community
• Create guidelines and develop strategies to strengthen and unify UAB’s digital presence
• Serve as point of contact for inbound requests from the university and web at large
• Evaluate and implement emerging social media tools

Content Marketer, Platypi, January – April 2017, Birmingham, AL

  • Manage social media channels for a range of local clients including Avondale Brewing Company, Avondale Common House and Distillery, and The Marble Ring
  • Brainstorm creative marketing strategies to drive digital engagement
  • Write relevant, intelligent copy for blogs and social posts

Content MarketerGenderReveal.com,  January – April 2017, Birmingham, AL

  • Member of Innovation Depot‘s inaugural Velocity Accelerator class. Modeled after tech accelerators like Y Combinator and Techstars, Velocity takes 10 startup teams at a time and gives each $50,000 in seed funding. The 12-week program connects the entrepreneurs with mentors and potential customers while they share an office space in the Depot.
  • Create content  + post daily to Facebook, Pinterest, Twitter, & Instagram using Buffer
  • Measure and report performance of all content and campaigns
  • Identify trends in the industry to direct content topics
  • Brainstorm new and creative strategies for driving engagement

B-Metro Magazine, BHM BIZ  – Digital Media Editor, September 2015-January 2017, Birmingham, AL

  • Produce editorial content for print and web
  • Work with sales team to create advertorial materials
  • Formulate marketing strategies including planning and executing company events
  • Assist publisher and associate publisher with daily activities
  • Manage company’s digital presence: social media, E-newsletters, and website

Starnes PublishingStaff Writer/Editor, August 2013-August 2015, Birmingham, AL

The Anniston Star Development and Features Reporter, May 2013 to July 2013

The University of Alabama – Graduate Research Assistant, August 2012 to May 201

The University of Alabama- Digital Project Contributor,  August 2012 to May 2013

WBHM Public Radio – Editorial Assistant (Internship), May 2008 to August 2008

  • Conducted interviews and performed research focused on local community events
  • Wrote, edited, and produced stories/radio script that aired locally on NPR

ADDITIONAL EXPERIENCE

Presbyterian Young Adult Volunteer, New Orleans, LA, August 2010 to August 2011

Implemented and coordinated mission and youth outreach for two congregations, maintained website and edited and published weekly bulletin

Poetry Editor, Figs & Thistles Literary Magazine, August 2007 to May 2010

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