Markstein – Digital Copywriter – November 2021 – Present
Write copy and perform brand & target audience research for a range of local and national clients. Develop editorial calendars based on digital strategies & industry trends. Produce compelling social media, landing page, digital ad (Facebook, Google AdWords, etc.), website, blog, video, and email content that generates leads and conversions. Edit/optimize all digital copy and conduct SEO keyword research. Collaborate with team members on concept development for creative campaigns. Client examples: https://markstein.co/portfolio/
UAB – The University of Alabama at Birmingham – Social Media Manager, 2017- present
• Serve as leading social media expert on campus and provide oversight, training and resources to all UAB social media account managers.
• Develop strategies and create content for primary social media channels with a combined following of over 150,000. Grew Instagram following by 326%, Facebook following by 40%, Twitter following by 47%.
• Manage creative projects & collaborate with design, photo, video, web & marketing teams.
• Launched and managed the university’s first Student Social Media Influencer Program and developed our Social Toolkit with guidelines, policies, and best practices.
• Deliver crisis communications and actively monitor inbound messaging across channels.
• Create and distribute detailed analytics reports in Google Data Studio that measure KPIs.
• Research emerging social media tools & trends and closely track competitors.
• Narrate and edit podcast scripts as part of UAB’s 50th anniversary oral history project.
• Provide live coverage of various campus events.
Tools used: Adobe Creative Cloud, Microsoft Office, Canva, LucidPress, Data Studio, Sprout Social, Mish Guru, Asana, Slack
Conferences attended: Southern Social Summit, Daily Carnegie Social Media Workshop
Platypi, Covalence, Gender Reveal – Content Marketer – January – April 2017
- Developed social media content and strategies for local clients including Avondale Brewing Company, Avondale Common House, and The Marble Ring.
- Produced social media content for software company Platypi and coding bootcamp Covalence.
- Wrote blog posts for genderreveal.com and created content for email newsletters and social media channels to promote Gender Reveal, an app developed inside Innovation Depot’s Velocity Accelerator.
- Measured content performance and researched emerging trends. Gained experience in SEO.
B-Metro Magazine, BHM BIZ – Digital Media Editor – September 2015 – January 2017
- Developed an effective online editorial strategy by repackaging print content that increased monthly page views on b-metro.com by nearly 30%.
- Wrote feature articles, including several cover stories, for the print magazine as well as web-exclusive features. Planned and wrote B-Metro’s montly “One on One” column.
- Produced weekly email newsletters and managed all content for b-metro.com and bhmbiz.com.
- Led strategy and content of social media channels. Grew Instagram following from 2,000 to 15,000.
Starnes Media – Staff Writer – August 2013 – August 2015
- Created hyperlocal editorial content for five monthly community newspapers. Won two 1st Place Alabama Press Association Better Newspaper Contest Awards.
- Developed daily email newsletters and produced breaking news content for social media channels.
- Executed copy and design edits and advised on page layouts throughout production process.
Office, Adobe Suite, Sprout Social, Hootsuite, Buffer, Canva, Mish Guru, Asana, Slack, Google Data Studio, WordPress, Constant Contact, Mailchimp, Digital Studio, Markdown
Master of Arts in Community Journalism – University of Alabama, August 2013
Bachelor of Arts in English – Presbyterian College, May 2010